Following the growth of a child can be one of the most rewarding parts of raising one. Sometimes people will mark the height of each child each month on a designated spot on a wall. This can get messy, and when you want to paint over this spot when the kids are not growing as much, you?¬¢‚Äö?ᬮ‚Äö?묢ll lose all this important data. But in today?¬¢‚Äö?ᬮ‚Äö?묢s digital era, we can now utilize digital printing presses such as the Xeikon 5000 for odd sized products such as height charts.

The other great thing about digital printing press is that a lot of them can incorporate a system called variable data. Variable data is just that, a selection of changing data that will go into the same spot. The easiest example, or most widely known, would be printing address labels from a computer onto pre die cut stickers. These stickers are then placed onto envelopes or letterheads. Instead of printing variable data separately, we can now print it as if it was in the document that was being printed. This opens up a whole new set of doors that has enabled digital printers to change not only text in a given file, but also pictures and illustrations. How does all this relate to height charts? Well, personalization of course! If you want 100 height charts for a project you might be doing for a school, no problem. All you have to do is furnish your printer with your application file, this will usually need to be QuarkXpress or InDesign, and a database file formatted to .csv. From there, the printer will have to setup the proper varied text or pictures and format everything to work properly. Once it is all setup, the job will run as normal.

For a person or company that is interested in creating a niche market, this is a great place to start. Custom short run printing and variable data printing is becoming more and more popular and commonplace. If you want to create a great marketing piece for a company that produces things for children, then this may be your ticket. An extremely effective marketing piece is something that is stored, kept around, or better yet, used. Considered this when contemplating your next campaign.