Rack Cards are probably the single most important advertising piece next to brochures for hotels, motels, stores, visitor centers and many other venues. For the viewer, a rack card is an easy to use and handy pamphlet of information. There are all sorts of rack cards, each with their own advantages and disadvantages. Some are a single black and white single page piece, while others could be a four color, four panel single fold.Where to StartIf you are designing a rack card from the ground up, the best thing to do is visit your competitors and collect a number of rack cards that show various designs and layouts. You can go through them, as any viewer would, and make note of the ones that catch your eye or stand out. These will be the ones you should model yours after. Rack cards need to stand out in the crowd, grab a potential viewers attention to make them pick it up. You want yours to be seen over the competitions, right? A few tips you may consider as well, make your rack card simple, with large lettering and contrasting type color. As well, you may want to consider designing the front and back of your piece to look similar or at least have similar information. This is to avoid having your rack card skipped over after the teenager in charge of restocking them puts yours in backwards. You may also consider leaving a blank spot on your rack card to accommodate changing dates, special events, etc. This way you can print a lot of ?¬¢‚Äö?ᬮ??¨shells?¬¢‚Äö?ᬮ¬¨?? and overprint the changing information with your personal printer.