Imagine having the need to personalize 15,000 postcards, each having a personal message and unique mailing address. What if you wanted these 15,000 postcards to have a different picture on each one? Today?¬¢‚Äö?ᬮ‚Äö?묢s technology allows us to do these things with little more effort than just printing them normally. With digital printing presses such as the Xeikon 5000, short, long, or medium variable data printing is simple. With variable data printing, a designer can change phrases, colors, backgrounds, images, text and whatever else you might be printing. The digital age is here, and your competitors may already be taking advantage of it!When you get a piece of mail, specifically a post card, do you read it? Chances are you do, but only for about 1.5 seconds. With that in mind, what could you do to capture someone?¬¢‚Äö?ᬮ‚Äö?묢s attention in 1.5 seconds to make them read a little longer or do a double take? Variable data of course! Pretend you got a postcard from some random company and the postcard had an airplane on the front of it. Big deal, right? But what if that airplane had your last name on it, reading ?¬¢‚Äö?ᬮ??¨Jones Air?¬¢‚Äö?ᬮ¬¨??? You?¬¢‚Äö?ᬮ‚Äö?묢d probably take another look because you?¬¢‚Äö?ᬮ‚Äö?묢d be surprised. All marketing tactics lead back to one single idea: interest. If no one has interest, then no one will read it. But if it?¬¢‚Äö?ᬮ‚Äö?묢s interesting, then people will spend a little more time with it. That is why sex sells so well, people are interested in it.

Short run variable data printing is a great way to receive attention from your potential viewers. There are more than just a few ways to get people interested, however. One method is to involve the viewer. One way to involve the viewer is to make them think that they are important. The above example makes that assumption and lets the viewer think that they or a distant relative in their family just started their own airline. Another way is to say something funny. This is hard because not all people have a similar sense of humor. You may end up offending someone. Another way is to make the viewer believe that they have just won a large sum of money. Sometimes this is also funny, but you also run the risk of offending someone using that tactic as well.

No matter what method you choose, just remember that personalizing items is a great way to get attention. Using short run printing with your variable data will also save you money, both on the front end and back end. And if you think the new marketing is impossible-that everything has been done already, think again. There are new and great ideas popping up all the time, maybe the next one will be yours!